Which business does not need digital marketing? One that doesn’t want to grow.
The growing number of mobile and internet users now want everything on their phones. So, when the customer is online, the supplier should also be.
For every business owner selling a product or a service, it is important to be where the customer is and, to aware and inform them about their business.
To do that with customers today, you need digital marketing.
This article will cover in detail the importance of digital marketing for your business.
Let’s begin!
What is Digital Marketing?
So what is digital marketing? The simplest explanation would be when businesses use digital channels instead of traditional ones to promote their product or service to potential customers.
The popular ways of digital marketing include Content Marketing, Social Media Marketing, Email Marketing, Search Engine Optimisation, Search Engine Marketing or SEM, Affiliate and Influencer Marketing and so on.
Importance of Digital Marketing
Every business today, no matter how big or small needs digital marketing to grow. It’s like the new norm.
Keep reading to know the importance of digital marketing for your business.
1. Allows You to Be Where the Customer Is
You don’t need numbers to know how many people go online daily; millions of views and likes on your favourite celebrity’s latest post will tell you that.
Mobile and the internet are so ingrained in our lives that people are now looking for ways to cure mobile phone addiction.
They look for everything online, from a life partner to a pair of socks. And, that is where you need to sell your offerings too.
This is where digital marketing plays its role. Digital marketing channels allow you to be where your customers are most of the time—that is ONLINE!
This direct access allows you to build a strong and long-term relationship with the customers.
2. Your Ad Reaches People Who Are Looking for It
Imagine working hard in developing the best ideas and spending hundreds of dollars on an advertisement campaign and it doesn’t reach the target audience. Nightmare right?
One of the best features of digital marketing is targeting the right audience. Digital media algorithms work in a way that they make sure that your ad reaches people who are looking for it. They do this by giving you access to information about your target audience.
You know your potential customer’s age, gender, location, interests and behaviours. This helps businesses to create highly targeted campaigns.
Now, you don’t have to bother a teenage girl in Birmingham with an ad about a real estate broker, of course, if she is not interested.
So, highly targeted marketing increases your chances of reaching the potential customer and hence increasing the revenue. All in all, with digital marketing, you get to the right people at the right time—which is what basically marketing is.
3. A Newspaper Vs A Social Media Ad
3. A Newspaper Vs A Social Media Ad
Let’s dive into this comparison to analyse how digital marketing has a much larger reach than traditional ways of marketing.
A social media advertisement could reach anyone who has a social media account, which is 4.9 billion from the global population of 8 billion.
If you place an ad in the local newspaper, it would only get to people who have subscribed to that newspaper—which is much lesser.
Also, social media will allow you to reach the right target audience; people interested in buying your product or service (thanks to algorithms).
So, digital marketing channels allow you to reach a wider audience compared to traditional channels.
4. You Know What Customers Think of Your Brand
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4. You Know What Customers Think of Your Brand
In today’s world, it does not take much time to know what the users think of a product or a service.
Yes, this is bad for scammers! But for businesses, it is a great way to get genuine and honest customer feedback.
Take, for example, social media comments or Amazon Reviews.
This feedback is transparent and instant and businesses utilise it to make their offering better and give the best customer experience.
All this ultimately leads to increased brand trust and loyalty—which is the key to business growth and sustainability.
If you want to understand further what this means just go to the customer review section of your favourite product on Amazon.
5. No Guessing! Track Performance Metrics in Real-time
Traditional advertisement campaigns are expensive and you don’t even know how people are reacting to them.
I would again go back to a newspaper ad. When you place an ad in the newspaper, you can not know how many people are interested in reading it and how many people have actually made a purchase after watching that ad.
With television advertisements, you might get the number of people who watched your ad but not how many have brought your product after watching it. But, digital marketing allows you to do just that. You know exactly, who is watching your ad, and who has made a purchase after watching the ad.
When a business knows that, it helps them to make data-driven decisions and allocate the marketing budget accordingly—saving the cost.
6. Digital Marketing Makes Sure Everyone Knows About Your Brand
What comes to your mind when you read the word “Luxury Bags”?
Most definitely your favourite luxury bag brand. But have you ever wondered why?
The answer to that is your favourite brand has been able to leave a mark on your mind by constantly making you aware of its existence.
Traditional marketing channels have also done that, but now with digital marketing channels such as social media, you are constantly updated about which brand is doing what.
With content marketing, businesses can create engaging content that helps to create awareness of their brand and develop user trust.
Also, today a digital channel like a website is important for brand legitimacy; it’s hard for people to trust a brand without it.
So, a robust digital presence is important for building brand awareness and trust.
Conclusion
All in all, digital marketing is a revolution, if you don’t be a part of it today, you will be left behind.
The reason digital marketing is so important for your business is that multiple digital marketing channels give you direct access to customers which is the key to building a strong relationship.
With the help of digital media channels, business owners can create awareness of their brand.
It is also great for engaging with the audience, taking in their feedback and giving them a better user experience.
With the use of algorithms, digital marketing allows businesses to target their specified audience, those who are interested in the product or service.
Also, digital marketing channels allow businesses to track user data and make data-driven decisions for allocating the marketing budget.
All this ultimately leads to increased revenues and sustainable growth.
FAQS
1. What is the need for digital marketing for a business?
Digital marketing allows businesses to create brand awareness, engage with the audience for giving them a personalized experience, and create highly targeted advertisement campaigns. All this ultimately leads to increased revenues.
2. What is SEO in digital marketing?
SEO or Search Engine Optimization includes all the processes to make a website easily findable by people, make it more popular in search queries and eventually rank it at the top.
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